Here are some key features and components of Google ads account:
Advertisers can create and manage various advertising campaigns, each with specific goals and settings.
Within a campaign, you can organize ads into ad groups. Each ad group should have a specific focus, allowing you to target a particular audience with relevant ads.
Keywords are the search terms that trigger your ads. Advertisers bid on keywords related to their products or services.
Google Ads offers various ad formats, including text ads, image ads, video ads, and more. These ads can appear in Google search results, on websites within the Google Display Network, and on YouTube.
Advertisers set bids for their keywords. The bid, along with other factors like quality score and ad relevance, determines an ad’s placement and cost per click (CPC).
Ad extensions allow advertisers to add additional information to their ads, such as phone numbers, location details, and links to specific pages on their website.
Google uses a quality score to assess the relevance and quality of your ads and landing pages. A higher quality score can lead to better ad placement and lower costs.
Advertisers can set daily or monthly budgets to control their ad spend. Google Ads will stop displaying ads once the budget is exhausted.
You can target specific geographic locations, such as countries, regions, cities, or even a radius around a particular address.
Advertisers can track the performance of their campaigns by measuring conversions, such as website clicks, form submissions, or purchases.
When a user searches for a keyword, Google runs an ad auction to determine which ads to display. This process considers factors like bids, ad quality, and ad extensions.
Google Ads allows you to target users who have previously visited your website or interacted with your ads.
You can schedule your ads to appear at specific times and on particular days of the week.
Google Ads is a powerful tool for businesses and advertisers looking to reach a broad online audience, generate leads, and drive sales. It offers various targeting options and tools to optimize ad campaigns for better results. However, effective use of Google Ads can require a deep understanding of the platform, keyword research, ad creation, and ongoing optimization to achieve your advertising goals.