How to Write an About Us Page


There’s a lot to say about your business, and writing an About Us page is the perfect place to share it. It’s concise, it tells a story, and it helps visitors understand what you do and why they should care. Plus, if someone drops by your site after reading an About Us page, they’re now more likely to stay on the website and learn more about your company. If you want to make sure yours stands out in search results (and all other kinds of search results), here are 10 tips for writing a good About Us page:

Be a Storyteller

The About Us page is the first thing that people see when they land on your website, so it needs to be effective and engaging. Your goal is to tell a story about your company and how you came together as a team.

You can do this by:

  • Using narrative storytelling in the body of your email or landing page (or both)
  • Proclaiming why you started this business, or sharing how it grew into what it currently is today. If there’s any type of growth story behind your company—whether that means growing from one employee into ten employees, or growing from $1 million revenue into $10 million—explain where those changes came from and why they happened!

Be Authentic

The most important thing to remember when writing your about us page is that you should be yourself. If you want to write about how much fun your team has at work, then do it! If you’re someone who likes going on hikes with their dog, then go ahead and mention that in the text on your page. Don’t try to be something that you’re not—the audience will see right through it if they know what’s really happening behind closed doors (or on their laptop screen). And don’t try to make things up; if there’s no real reason for a certain fact or opinion to be included in the introduction section of your About Us page, then leave it out altogether!

Avoid Jargon and Buzzwords

When you’re writing your About Us page, avoid jargon and buzzwords.

Jargon and buzzwords are words that have been widely used in the industry but aren’t necessarily understood by everyone. They can be confusing for new visitors to understand what you do and how you do it—and they can also make your site seem more “professional” than it really is (which isn’t always a bad thing).

Here’s an example: If I were writing about myself as a web designer, I might use terms like “web design” or “e-commerce development.” These terms are meant to convey something specific about my work—for example, “web design” is used when referring to sites like yours or mine; while “e-commerce development” refers specifically to websites that sell products through the internet (like Amazon). However, these types of phrases may not be familiar enough for people who aren’t already aware of what they mean when they hear them!

Take Time to Edit

Editing is important, but it’s not easy to do. It takes time and effort, and can be learned with practice. You should have an editor who knows what they’re doing look over your work before you publish it—but don’t wait too long! If left unchecked, bad grammar or spelling mistakes can cost you business.

When editing your About Us page, there are several areas where you should focus:

  • Grammar – A basic rule of thumb when editing grammar is “it’s always better to fix something than keep it”. If something isn’t working well enough in the text (e.g., if a sentence doesn’t follow its own rules), then change it! Don’t just delete; instead find other ways for those sentences (or phrases) to work together correctly so that readers aren’t confused by what might otherwise be clear through reading alone.”

Include Your Contact Information

You should include your contact information on your About Us page. This includes a phone number, email address and physical address.

If you’re not sure how to put it together, take a look at this guide: How To Add Contact Information to Your Website.

Include Your History

The next step is to include your history. What started it all? Who are the founders of your company and how long have they been in business?

It’s also important to include some background information on the industry itself, as well as key competitors, customers and any other relevant information that could help people find out more about your business or understand why it matters to them.

Explain What You Do

The first thing to do is to explain what your business does. What is the benefit of your product or service? How does it differ from competitors and why should people use it instead?

Next, you need to describe how you work as a team. Who is involved in the process, and how they interact with each other. This can be done through bullet points or even just one sentence.You don’t have to go into detail on all these things just get them out there so people. Know what they’re getting themselves into when they sign up with your company (or at least get an idea).

Use Pictures, Graphics, and Visuals

You can also use visuals to help tell your story. Use photos graphics and other visual elements. To add depth and meaning to the page. For example you might use a photo of one of your employees wearing a company. Polo shirt or hat with their name on it as a way to show who you are. And what makes you different from other businesses in the area. If you have an interesting background behind your logo design. Or branding this is another opportunity for some extra pizzazz.

Visuals are especially helpful when describing products or services because. It’s easier for visitors who aren’t familiar with them yet (or even just need more information) than reading text alone would be—and everyone loves pictures!

Explain What Makes You Special

The next step is to explain what makes you special. You can do this by giving examples of your work, or by explaining how you are different from other companies.

  • Give examples of what makes your business unique and why people should choose it over others.
  • Explain how your services will help them achieve their goals or solve their problems in the best possible way (i.e., not just saying “we do X”).

Craft your about page carefully.

The about page is the first thing that most people see when they land on your site or start browsing around. You want to make sure it stands out from other pages, but also tells a story that resonates with potential customers.

Here are some tips for crafting a great about page:

  • Be authentic and tell the truth—don’t lie about who you are or what you do! If someone sees through your façade, they won’t trust anything else that comes from you either.
  • Take time to edit before publishing an article; any mistake could be costly if someone finds themself reading something inaccurate or misleading later on down the line!


We hope these tips help you create a fantastic about page that showcases your work and speaks volumes about who you are. And if you’re not yet ready to launch your own blog, consider hiring a professional writer to craft the perfect About Us section for you—for as little as $200!


About Waleed Gondal

Waleed Gondal is CEO of How To Mr Waleed (HTMW).

View all posts by Waleed Gondal →

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